Facebook business pages are designed for Facebook Fan engagement. There you can “meet” with Fans and prospects, provide customer service, give free advice related to your niche, and build loyalty.

Every time I stop by the Facebook business page of Green Home Experts, there are conversations going among its 352 Fans.  Its owner asks provocative question that elicits numerous responses.  Those conversations, these examples of Facebook fan engagement, are building loyalty.

Social Media Marketing Stages of Loyalty

In “Customer Loyalty 3.0 is the Future of Customer Engagement,” Carol Roth explains how the marketer’s approach to customer loyalty has evolved, from what she calls stage 1.0 to 2.0 to 3.0.

Loyalty 1.0 was “where companies believed that by rewarding the customers who spent the most with them, they were creating loyalty.”

Loyalty 2.0 “evolved in the form of social media where brands realized that it was not just the spenders who were important, but also the influencers (aka the senders) who indirectly accounted for sales through brand advocacy.”

Loyalty 3.0 is “where companies and brands engage both the senders and the spenders by making them feel cared for and important.”
Facebook Fan Engagement Questions

Here are several key questions Roth believes that businesses should ask themselves:

    * Who are my buyers?  Who is referring business to me?
    * Do I understand their priorities and needs?
    * Does my business make them feel important and appreciated?

Small businesses need to be able to answer these questions to create the cornerstone of Loyalty 3.0 for their businesses, says Roth.

And a Facebook business page is just the spot to get acquainted with potential buyers and referrers, to listen to their priorities and needs and to demonstrate that caring.  In fact, those activities are the essence of Facebook Fan engagement on a business page.

Local search is the term used to describe the action people take when utilizing the internet to find information about a local business in the Chicago area. Google has paved the way in local search. Showing up on page one of Google can be like having your business on the corner of the most prominent intersection in town.

For the first time in history more people are using the internet then the phone book to find local businesses in the Chicago area. Now is the time to transition some of your marketing budget towards the internet.

Using internet marketing in Chicago is a great way to have a presence in local search and can be a great way to generate extra sales and find new customers.

Another great thing about local search is that it can be affordable to break into and you can track the results! The future is that more and more people will be using the internet to find local businesses in the Chicago area. There is no better time to get your business into local search positions and to start reaping the rewards it can bring.

Showing up in local search can be done in a variety of ways. One of the most effective ways is through Google Maps. This is a free service that helps businesses be found. You can even attach videos to your local search Google listing! This is a very powerful and inexpensive way to begin marketing your business on the internet.

There are a variety of other ways to show up in local search that we will cover in another post. Until next time though check out your local search rankings.

In Success,

Tyler, Julie and the Wild West Online Productions  Team

PS:  Here at Wild West Online Productions, we can help optimize your business for local search. We are experts in getting exposure for your business on the internet. We know all the tips and tricks for the Google Local Business center. Contact us today for a FREE web video consultation.

If you want to learn more sign up at the right and we will share with you in greater detail how local businesses can capitalize on this amazing opportunity!