Archive for 'Local Search Marketing'

To SEM or Not To SEM, Part 3

Posted by:

To SEM or Not To SEM, Part 3

In our last article, we talked about finding answers to some questions. We also mentioned the necessity of becoming knowledgeable about one’s products and services. Most importantly, we need to know and understand why people would look for them. Armed with these questions and bits of information, we are about ready to think like a customer.

Before we go into the Google Ads Keyword Tool, it helps if we to do some basic ‘field’ research or spot SWOT analysis. Fire up ...

Continue Reading →
0

To SEM or Not To SEM, Part 2

Posted by:

To SEM or Not To SEM, Part 2

In the first article of this miniseries, we stated that we need to work smarter and not harder when pursuing an online marketing approach. Instead of hunting for your prospects or customers, we should use SEM to help make our website become more visible to people who are hunting for a service or product that you sell or provide. It may seem like we’re saying we should paint a bull’s eye on our forehead, but really we’re not. All we ...

Continue Reading →
0

To SEM or Not to SEM, Part 1

Posted by:

To SEM or Not to SEM, Part 1

Okay so Google adjusted the way they compute website ranking — again.

For everyone who hasn’t gotten to the point where they want their website to show up on the first page of search results on major search engines, everything is all cool and breezy, no need to worry. However, if you did care, and went down the DIY route in terms of doing the Search Engine Optimization or SEO of your site, then tell me where I can send you ...

Continue Reading →
0

Chicago Local Search Marketing | Local Search – Google Places

Posted by:

I want to enlighten you on the extreme power of local search and what it means to your business. Enjoy this post below.

Local search is the term used to describe the action people take when utilizing the ...

Continue Reading →
0