Archive for 'Blog'

Easy Way To Get More Client Referrals

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The easy way to more client referrals

Most small businesses are always looking for ways to acquire more client referrals. However as outlined by GrowThink.com some 58.6% of us don’t even make an effort to request them! This isn’t something that happens automagically, but rather is the offspring of a clear, targeted technique applied persistently. To help you catch the idea the following are seven easy methods for getting more client referrals, quicker and easier ...

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5 Online Reputation Marketing Strategies for Chicago Business Owners

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5 Online Reputation Management Strategies You Must Start Using NOW

You may think that online reputation management isn’t something you ought concern yourself with. I’d implore you to reconsider that thought!

According to eMarketer 83% of consumers declare that online reviews impact their opinions about a particular company, and 8 of 10 of these people added that a negative entry online is responsible for them changing their mind regarding that company. Even one negative review, whether ...

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Chicago Video Marketing: Setting Online Advertising by Storm!

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And it all started with a thing called pixel.

This post is intended neither to define pixel nor reiterate how people came up with coining the term pixel.  And the mere fact that you have gone into this part, practically assumes the fact that you’re interested with one thing and that is ‘winning the hearts of the customers through pixels.’

Long before Internet ever came to its vast popularity, the emergence of television first created the most valuable noise in the business ...

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To SEM or Not To SEM, Part 3

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To SEM or Not To SEM, Part 3

In our last article, we talked about finding answers to some questions. We also mentioned the necessity of becoming knowledgeable about one’s products and services. Most importantly, we need to know and understand why people would look for them. Armed with these questions and bits of information, we are about ready to think like a customer.

Before we go into the Google Ads Keyword Tool, it helps if we to do some basic ‘field’ research or spot SWOT analysis. Fire up ...

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To SEM or Not To SEM, Part 2

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To SEM or Not To SEM, Part 2

In the first article of this miniseries, we stated that we need to work smarter and not harder when pursuing an online marketing approach. Instead of hunting for your prospects or customers, we should use SEM to help make our website become more visible to people who are hunting for a service or product that you sell or provide. It may seem like we’re saying we should paint a bull’s eye on our forehead, but really we’re not. All we ...

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To SEM or Not to SEM, Part 1

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To SEM or Not to SEM, Part 1

Okay so Google adjusted the way they compute website ranking — again.

For everyone who hasn’t gotten to the point where they want their website to show up on the first page of search results on major search engines, everything is all cool and breezy, no need to worry. However, if you did care, and went down the DIY route in terms of doing the Search Engine Optimization or SEO of your site, then tell me where I can send you ...

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Marketing Tips to Success: UPS and EVP

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Marketing Tips to Success: UPS and EVP

Communication methods have come a long way from drums in the jungle to Tweets and status updates on the Global Internet. Marketers have been hard put to adapt at a similar pace, and much more so the business owner or manager. In marketing your business, you have a number of decisions to make on how to get the word out about your company. To give some perspective on the magnitude of the detail needed to make these decisions, here are ...

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Reputation Management — Rabbit’s Hole or Golden Egg?

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Reputation Management — Rabbit’s Hole or Golden Egg?

If you’ve had one eye on new things popping up on the Web, here’s a new phrase we’re sure you’ve started to come across on a more frequent basis in recent weeks — Reputation Management.

The Lutheran cathedral "Ulm Münster" of Ulm/Germany, coloured window "Saint George" by Hans Acker 1440, 24.02.2007, by J. KöhlerContinue Reading →

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