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5 Online Reputation Marketing Strategies for Chicago Business Owners

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5 Online Reputation Management Strategies You Must Start Using NOW

You may think that online reputation management isn’t something you ought concern yourself with. I’d implore you to reconsider that thought!

According to eMarketer 83% of consumers declare that online reviews impact their opinions about a particular company, and 8 of 10 of these people added that a negative entry online is responsible for them changing their mind regarding that company. Even one negative review, whether justified or not, can negate all your finest efforts if you haven’t prepared an online reputation strategy to handle it. So to help out with that I’d like to present five strategies your small business, and your brand, can implement to monitor and maintain your online reputation.

  1. Monitoring your brand names – Listening what’s being said about you and your company is of vital importance. There are lots of wonderful free tools to help in this regard. Check out Google Alerts, Hootsuite, and Social Mention among others.
  2. Claim all your relevant social properties – Unused social media sites can be used by your competition to pull you down, and spread negativity. Make sure you claim all social sites that matter for your brand.
  3. Dominate page one of Google for your brand name – One great way to ensure what people see and read about you when they Google you is to own all the virtual real estate! If all they find every time they Google you is great stuff about you and your brand, you’ll not be damaged from the occasional attack.
  4. Ask for customer reviews – Customer reviews aren’t just gonna magically appear: you have to actively court them. Make a point of prompting your customers to write reviews, and do everything you can so that it’s easy for them: links to review sites, examples from other customers, etc. Of course, if you offer incentives, make it clear that you’re not trying to bribe them or influence their review!
  5. Engage with your people – Interacting with those writing comments, Facebook posts and tweets is a great way to head off any issues from the get-go. Don’t participate in mud-slinging however, regardless of how justified you feel! Thank them for their contribution to the discussion, and politely disagree, standing up for yourself. (If they’re not right, of course!)

Online reputation management is incredibly crucial these days, when customers can tweet, post or video form wherever they happen to be. Don’t forget this one!

If you are interested in hearing more about how you can create, manage & monitor YOUR 5-Star online reputation, give us a call and we would love to discuss further options with you.

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